"Impressive AAA game from China!" Aweekago,ElonMusksharedanAI-generated image on social media, depicting the protagonist "Wukong" fromthevideogameBlackMyth:Wukongasacharacterresemblinghimself.
As the first AAA game developed in the Chinese mainland, Black Myth: Wukong became an instant global sensation upon its release. Within just two weeks, the game sold 18 million copies and generated over 866 million dollars in revenue, placing it among the fastest-selling games worldwide.
Guangdong has been a key hub for the development of the Chinese gaming industry, and Black Myth: Wukong owes much of its success to this region. The game's developer, Game Science, is headquartered in Shenzhen, and most of its founding team members hail from Tencent, a major Guangdong-based gaming giant.
From the perspective of game industrialization, Guangdong leads the country with a robust digital economy and a deep pool of industry talent. The success of Black Myth: Wukong is closely linked to the comprehensive support provided by Guangdong, encompassing research and development, testing, operations, and international expansion.
In recent years, numerous global hit games such as Fun Party, Eggy Party, and Dungeon Fighter Online share a common characteristic: theyoriginatefromGuangdongandbearthemarkofbeing "MadeinGuangdong".
According to the 2023 Guangdong gaming industry report released in January 2024, Guangdong's gaming industry accounted for about 80% of the national market share in 2023. The industry's revenue reached a five-year high of 245.08 billion yuan.
Guangzhou and Shenzhen are leading the charge, contributing approximately 70% of Guangdong's gaming industry revenue.
In Shenzhen alone, gaming industry revenue surpassed 100 billion yuan. As early as last year, Shenzhen introduced a series of support policies and special funds, with subsidies reaching up to 10 million yuan, aiming to establish itself as an international eSports capital by 2025.
In Guangzhou, there are over 3,000 gaming companies, including industry giants like NetEase Games and 37 Interactive Entertainment, both of which have annual revenues exceeding 10 billion yuan.
The gaming industry represents a fusion of digital and cultural industries. A 2021‑2025 action plan unveiled by Guangdong for the development of strategic emerging industry clusters in digital creativity aims for the digital creativity industry's revenue to exceed 600 billion yuan by 2025, with the gaming industry contributing 270 billion yuan.
Zooming in from the macro level, Guangdong has long established a full-chain gaming industry encompassing development, operations, and distribution. The region's advanced digital economy foundation has enabled game companies to incorporate AI, cloud computing, and large models into the industrialization of game development.
Amidst this growth, expanding internationally has become a common goal for the gaming industry.
The 2023 China gaming industry report revealed that in 2023, the overseas revenue of Chinese-developed games reached 16.366 billiondollars, marking the fifth consecutive year of surpassing 100 billion yuan.
For example, in Guangzhou, approximately 65% of gaming companies have engaged in overseas business, with the city's online game export revenue expected to reach 21.5 billion yuan in 2023.
“广东造”游戏何以如此生猛
“来自中国令人印象深刻的3A游戏。”一周前，埃隆·马斯克在社交平台发布了一张由AI生成图片，将电子游戏《黑神话：悟空》中的“悟空”换成了类似自己的模样。
作为国内首款3A游戏，《悟空》一经上线便成为全球“顶流”。短短两周内售出1800万份，累计收入超8.66亿美元，跻身全球游戏界的最快销售开局之列。
作为中国游戏产业发展的重要聚集地和核心区域，广东是它的福地：《悟空》的开发公司游戏科学总部位于深圳，创始团队成员大多来自广东游戏大厂腾讯。
特别是从游戏产业工业化的角度审视，领跑全国的广东游戏产业，数字经济开花结果，产业人才积累深厚，《悟空》的成功，离不开“广东造”从研发、测评、运营、出海的全面助力。
近年来，《元梦之星》《蛋仔派对》《地下城与勇士》等许多全球爆款游戏，都有一个共同特征：来自广东，背后都有“广东造”。
今年1月发布的《2023广东游戏产业报告》显示，2023年广东游戏产业占全国市场份额约八成。广东游戏产业营收规模达到2450.8亿元，创5年来新高。
广深“双子星”更是一骑绝尘，约占广东游戏产业的七成。
其中，深圳游戏产业收入超1000亿元。早在去年，深圳就拿出了最高1000万元的补贴标准，出台了一系列扶持政策和专项资金，剑指在2025年建设国际电竞之都。
而在广州，按相关统计口径，游戏企业数量为3000余家，其中网易游戏、三七互娱等龙头游戏企业年营收均迈入“百亿俱乐部”。
游戏产业是“数字+文化”产业。《广东省培育数字创意战略性新兴产业集群行动计划（2021-2025年）》提出，到2025年，数字创意产业营业收入突破6000亿元，其中游戏产业2700亿元。
看完宏观，再拉近距离看，在游戏产业链的上中下游，广东早已形成了包含开发、运营、发行等全链条。特别是发达的数字经济基础，让游戏厂商得以将AI、云计算、大模型等应用于游戏产业的工业化项目中。
在热度背后，游戏产业出海，寻求新增长已成共识。
《2023年中国游戏产业报告》显示，2023年，中国自主研发游戏海外市场实际销售收入为163.66亿美元，规模连续5年超千亿元人民币。
以广州为例，数据显示，约65%的游戏企业开展了海外业务，2023年广州网络游戏出口总营收预计达215亿元。
文丨记者 王丹阳
图丨记者 曾育文
翻译丨郑圣浩
英文审校丨林佳岱
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